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Visiba Care further bolsters UK team as it looks to support the NHS

Angela Norton-Bilsby

Visiba Care further bolsters UK team as it looks to support the NHS

Visiba Care further bolsters UK team as it looks to support the NHS in utilising AI-enabled triage services to improve access for patients.


Visiba Care is excited to announce the appointment of Milan Shah as our Head of Operations and Transformation in the UK. This is an integral appointment as we continue to grow our partnerships with the NHS to support digital transformation and AI triage capabilities.

Milan is an experienced digital transformation leader that has worked in the NHS but also in the private healthcare sector in the UK and abroad. He is studying Health Economics, Policy and Management at the London School of Economics, and has experience supporting multiple transformation programmes and NHS service strategies including the transformation of Maternity and Emergency services in North West London, the development of a collaborative programme between Kuwait City Hospital and Guys and St Thomas' Hospital to deliver respiratory care training and consultancy, and most recently, leading the North West London diabetes strategy.

Fredrik Roxhage, Visiba Care's Chief Commercial Officer, said: "Milan's understanding of the NHS landscape and how to best embed digital services will be invaluable for Visiba Care as we look to continue to grow our partnerships with the NHS. His experience in the UK and abroad in managing large transformational projects will ensure we are able to add value to our customers and ensure new project mobilisations are seamless, effective and timely. Welcome to the team Milan!"

Whilst Milan's focus will be primarily in driving operational excellence in the mobilisation and delivery of services, he will also work closely with both the commercial and product teams to further grow Visiba's footprint and service offering in the UK.

Milan Shah said "I am really excited to have the opportunity to work with a company that has such strong heritage in improving healthcare through the use of digital tools. I'm particularly excited about being involved with a company leading the way with an AI-enabled solution. I've seen first-hand, in the NHS, how embedding the right digital products linked to the right services can have a profound impact on health outcomes, which improves so many lives. I jumped at the opportunity to work with the team. Together we will transform the way our customers use digital tools to maintain high-quality, accessible and patient-focused healthcare".

Visiba care is the leading provider of Virtual Care in the Nordics and is seeing increasing uptake in the UK. Visiba's services are used by healthcare providers ranging from individual GP practices and PCNs to large providers of regional services. Adoption of Red Robin, Visiba's AI-enabled triage tool, is growing alongside providers' digital maturity and appetite to find even greater healthcare efficiencies.

Visiba is working with multiple NHS partners regionally and nationally. This appointment continues to support our ambitious growth plans across the UK as we mobilise more services.


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